Cornerstone Entertainment, Kumu, and TV5 (through Cignal Entertainment) have joined forces to launch a new world-class reality show called "Top Class, The Rise to P-Pop Stardom". Top Class is poised to be the ultimate P-Pop reality show competition with the aim of finding the next P-Pop idols from all across the country. The entertainment powerhouses got together to sign a contract in the Cignal Experience Center of The Launchpad Building (TV5 Media Center) on the morning of February 28, 2022 in Mandaluyong City, to signify the start of a game-changing partnership in Philippine entertainment.
The representatives from the entertainment powerhouses who graced the contract signing are as follows: Luis Paolo Pineda (COO of Kumu), Robert P. Galang (President and CEO of Cignal TV and TV5), Erickson Raymundo (President of Cornerstone Entertainment) and Jeff Vadillo (Vice President of Cornerstone Entertainment). Filipino-Norwegian actor and host Markki Stroem hosted the special event.
When asked about what potential did Kumu see in P-Pop for them to co-produce the show, Mr. Pineda shares that the show is consistent with Kumu's philosophy of empowering Filipino creators. For Cornerstone Entertainment, Mr. Vadillo shares that coming from a talent management perspective, the show really is exciting for both the audiences and the potential P-Pop icons just waiting to be trained and discovered. Mr. Galang enthusiastically shares that the partnership will benefit not just Kumu and CS Entertainment but most importantly, the Filipino audience.
The official logo for Top Class was also released.
Words by Mikoy Fernandez